Domain name strength and reference, how to build it
Work continues by site managers and those interested in improving the performance of sites on search engines every day in order to improve the image and performance of the site on these engines and to reach advanced rankings on the search results in order to obtain a greater number of visitors.
All of this effort falls under the so-called domain name strength, referencing, or authority (Domain Authority), which you can use to understand how your site performs on the SERPs, and how it compares to your other competing sites.
In this article, we will cover the definition of this metric, and why you need it, and indicate five strategies that can be worked on to improve this metric.
What is meant by Domain Authority (DA) :
Domain Authority or Domain Authority (DA) is a degree to measure the influence of the domain name or its referencing according to an algorithm developed by Moz, which is a platform that is concerned with the criteria and measures the performance rates of sites on search engines so that it predicts the extent of the site’s ranking on search results from SERPs By looking at various indicators and factors, including the number and quality of links pointing to your site.
Improving domain authority or power will override your competitors and help your site appear higher in search engine search results, and this means increased visibility and more organic traffic to your website, and the wider the gap between the ranking of your site and your competitors, the more likely your site will be successful.
What are the factors affecting the strength of a domain name?
Moz determines the value of the domain, as mentioned earlier, by looking at a number of data or indicators that it collects periodically through a specific algorithm or specific features and according to a number of indicators in it.
The way this algorithm works is certainly one of the secrets that is difficult to define, but it is generally possible to speculate about some indicators in it, which play an important role in determining or measuring the strength of the range, and among these indicators:
-The number and strength of external links that refer to your site
-Activity links from the site on social networks
-Domain life (the period of time that can be calculated from the time the site is created)
-Search volume for the brand represented by the site by search engines
How do you know the strength of your domain name?
To determine the strength of your domain, you can install and use MozBar on your browser. You can also create an account on Moz Link Explorer and explore and analyze your site in terms of its strength and the links that point to it.
In order to improve the rating rates and thus build the strength of a better domain name or reference, here are a number of tips that will help achieve this goal.