5 strategies for learning how to build the authority or strength of your domain name
1. Check for and remove unwanted external links
External links are simply those links that point to specific pages on your site from other sites, and the periodic examination of these links works to avoid any damage that may befall your site resulting from unwanted links from suspicious or low-quality sites.
There are many examples of these links, for example links posted in comments spam, on notorious sites, or links in some low-quality site directories are harmful examples of these links.
Google’s algorithm tracks this type of links and ranks your site low when these links are discovered even if your site does not refer to or exchange the link with these sites, so it is better to remove these links or disavow them after reviewing them.
The first step
To do this, you will first need to know the existence of these links through Google Search Console or through some tools that analyze external links that point to your site, including Moz Toolbar, for example.
The second step
After conducting the analysis process and identifying the source of these links, as well as the unwanted domain names, you can delete or disengage this link in two ways, the first is through direct communication with the owners of these sites and request to remove these links from their sites, and in the event of failure in this task, the Disavow tool can be used. It is provided by some sites for the purpose of removing these links and decomposing any kind of association with them.
You might think that working on acquiring such links will help your site get good ranks on the search results, but the truth is that the reputation and ranking of the sites that refer to your site is a factor that is taken into account by search engine algorithms or different evaluation sites such as Moz.
In order to avoid the problems that could result from this type of links, you must be aware of their presence in the main and work to get rid of them as soon as possible to ensure the building of reliable reference and strength for your site
2. Work to build high-quality links
A symbolic image of the importance of building external links and its role in defining the strength of the domain name Domain Authority
In contrast to the previous process which includes getting rid of low-value or notorious links, the next step is to work on building good-quality, high-value links, and once again Moz’s evaluation tool intervenes as a tool to find out the strength of the sites you want to refer to your site.
There are many strategies for building useful links for your site, and how to build these links can be summarized in one sentence, which is “Take care to build these links naturally.”
For example, some people may resort to when building these links to purchase them from sites designated for this purpose.
Resorting to this method will not benefit the site because there is no standard to control the quality and value of these links, and buying links or including them in low-quality site directories, for example, will only reduce the strength of the site, so be sure to allocate some time to create good links.
3. Create engaging content to encourage natural bonding
The best way to create high-quality links is by creating natural links, and this happens when other sites link to your site without any effort on your part.
Simply put, someone likes the content you are editing and publishing, and decides to add a link to you on their blog or site of their own free will.
For this to happen, you have to create high-quality content that people want to link to, either for reference through his blog or site, or to share it with others through social media.
High-quality content is a rating that is subject to personal evaluation, as tastes vary widely, but there are some features that tend to produce more relevant content.
4. Ensure that your pages are accessible to avoid losing new users
Sometimes external links point to pages on your site but they do not work, meaning that when a user clicks on the link, they are taken to the 404 error page instead of the landing page.
This can happen for a variety of reasons, including changes to the page name or URL, or if the page has been moved or deleted.
Broken links are missed opportunities to direct visitors to your site, so finding any links that don’t work and replacing them with ones that work is key in this case.
This can quickly improve your site’s utilization of such links, thereby increasing domain strength, and this solution is usually easier than creating new high-quality links.
You can find external links that are not working on your site by checking external links as we did in the first step, and by using Google Search Console or any other link analysis tool, you can discover broken links on your site.
Once you gather a list of all the broken links, contact the sites where these links are located and ask them to replace the broken links with the correct links that you will provide. If you change the URL, you can simply submit the new address. On the other hand, if you delete the page, provide a substitute for it with a link to an active page.
As an alternative solution to correct broken links, you can redirect broken links by using the 301 Redirect code. This will send anyone who clicks on a broken link to the correct page.
Using the redirect technology through the Redirect 301 directive needs to be well-versed in how to add the appropriate directive code within .htaccess files in the event that the installed web server is of the Apache type, and any mistake in writing this code may lead to an error in accessing the site’s pages.
5. Promote your brand on social networks to increase the visibility of your site
Your presence on social media is not a ranking factor, so this cannot directly affect your SEO.
Just creating an account on Facebook, Instagram, or Twitter will not boost your domain strength because most of the links pointing to your site through social media are of the “nofollow” type that was previously mentioned, however, social media can improve performance rates. On search engines in other ways.
Social media provides opportunities to build connections, enhance brand awareness and expand your audience.
You can link back to your site in the “About” section of your profile on these pages, include relevant links in posts, and contact other reputable sites to obtain links to your site on their profiles.
With the presence and spread of your page, you have more opportunities to promote your brand, not only through you inserting and advertising these links, but also through your page visitors who will share these topics and work to build more links on their pages or sites.
Increasing the number of visits to your site means more natural links, as new users share your content with others, and high-quality natural links are always an important factor in increasing your performance on search engines, thus increasing the strength of your domain name.