11 tips for creating and managing Facebook business pages
Whether you are setting up a new page for your brand on Facebook, or you want to make better use of your current page, you are sure to take a step forward and in the right direction to get the most out of a communication platform that has a huge number of active users every day.
Creating successful business pages that represent your own business does not mean publishing a bunch of random pictures and brief random sentences at intervals, but rather it must be based on a clear strategy that increases the chances of reaching a greater number of visitors or (potential customers if you wish).
This article provides a set of tips to help create a commercial page on Facebook that acts as the interface or representative suitable for your activity to take full advantage of all the promotional services offered by the Facebook platform through this virtual world.
1. Create a private page for your business and do not use your personal account
Of course, there is a difference between your page or personal account and the page dedicated to introducing commercial activities.
Commercial pages have many tools and capabilities that are not available to personal accounts, such as tools for creating content and controlling its components, ads, and various measurement or statistical tools that enable you to measure the extent of interaction between your business page and visitors.
2. Choose the appropriate main images that reflect the type of activity and draw attention to it
There are many settings that must be taken care of when creating the page, starting with choosing a main cover photo suitable for the page that expresses the type of activity and attracts attention as it is the first part or the top part of the page and the first thing on which the visitor’s eye falls.
The profile photo should also be chosen for the page posts, and it usually represents the logo of the company or the business to be marketed.
Of course, there are many standards that must be adhered to when posting photos on Facebook, and these sizes or standards are not only specific to the main image of the account, but also determine the appropriate sizes for the images to be published as posts, links to external pages, or as advertisements.
Understanding the sizes of images on Facebook and adhering to them means publishing highly professional and clearer photos that contribute to the promotion of the product stronger, in addition to avoiding the problem of shrinking or cutting out parts of images that are followed by Facebook and other social networking sites, which negatively affects the idea or the desired content It delivers it through the use of pictures.
3. Test the appropriate title for your Page URL
After the number of fans of your page exceeds 25 fans, you can claim a suitable and short title for your page that you can easily announce instead of the string of letters and numbers that appear with your page in the address box of the browser on facebook.com/YourBusinessPage.
This title can reflect your brand name so that it is easy for the follower to remember and access it easily.
This address also makes it easy for you to publicize your page, whether on the electronic medium, by adding it to your website or writing it into any other electronic content, or printing it on official documents and identification cards for your activity outside the electronic medium.
4. Encourage the visitor to take specific action
Among the important things to add to the page during the initial construction stages are the buttons designated to invite the visitor to take a specific action. These pre-prepared buttons can be used to increase interaction with the visitor through a set of options, from which the most appropriate can be chosen.
These buttons vary between “Book appointments” or “Contact you” or “Learn more about your business” and other options.
These buttons provide a distinctive service for you and create a state of communication with the visitor, so be sure to take advantage of them.
5. Update all required information in the “About the page” section
This section is one of the important components that you should pay attention to when creating your page, as it includes all data and information about your business and how to communicate with you.
By updating the contact information on this page from the e-mail or website, phone numbers, working hours and the geographical location of the activity, the visitor will find all the important data about your activity in one place.
You can also publish more about your activity by using the “story” provided by Facebook within this corner or section, and in this “story” you can add a group of images and texts that describe your activity and the services you provide accurately.
6. Do not post personal content on your business page
What is important for your visitor to your page is to see your business and the services it provides that can benefit from it, while private news remains from personal matters that the follower and you may not want to publish.
Facebook provides publishing options using the personal account or using the page manager, and in the case of publishing on the commercial page, the settings must be changed so that publishing on the page becomes permanent through the page manager.
7. Use images and video along with text to keep in touch with your audience
In addition to the fact that images are one of the important tools in disseminating content and attracting the visitor’s attention, the video still carries the precedent when publishing content on social networks, as some statistics confirm that publishing the video has participation rates that exceed the pictures by 40 times.
The video can be displayed in the usual form as product identification recordings, or you can benefit from the live video broadcast service to answer some questions or cover specific events in your field.
Are you looking for greater opportunities to interact with your audience?
Certainly adding some other options available on your page, such as contests or putting up issues for voting, are supportive factors to create a greater scope for interaction with your page’s audience.
One of the fun rules in posting content is the 70 to 20 to 10 rule, so what does this rule mean?
Editing and drafting content is not an easy process and requires a lot of time and effort to produce good from it, so this rule describes the possibility that the content is completely new and unique in 70 percent of the total content, while you can share 20 percent of the content published on other sites or pages and remain The last 10 percent so that it can be customized for congratulations or special occasions and activities.
You can also, after reviewing the page’s statistics, learn about the most interactive posts and re-publish them after a certain period of time. You can also set some of these posts as static posts at the top of the page, especially when these posts are not related to an event or are not related to a specific event or period.
8. Determine the appropriate refresh times and times for your environment
Choosing the right time to publish content has an important role in informing your audience about what you post, as the peak times or times with the largest number of followers are the best times to publish your new content and ensure that they are reached on the network.
Of course, these times differ from one region to another, and the difference also includes the entire hours of the day. To determine these times, you can see the statistics section or “insights” on the page that shows the best times for publication.
9. Interact with your page visitors by following comments and responding to them
This may not seem easy, but following the comments, watching the path of the responses and their quality, and responding to some of them may remove the ambiguity about the activity or service you provide, in addition to the fact that these comments are a mirror that reflects the views and impressions of followers about your product or service and may be a reason for highlighting weaknesses in the content the page.
There is an important badge that Facebook gives to determine the extent or speed of your response in responding to the inquiries and messages of the page audience, this badge is a good sign and an important indication of the speed of your response, which prompts visitors to ask their inquiries without fear of waiting for days to obtain a response and the negative impact of that on your business .
So it is a good idea to work regularly and improve your response speed to get this badge.
10. Use the measurement tools provided by Facebook to find your page’s performance levels
We now come to the evaluation process after overcoming all the previous stages, as Facebook provides many tools that help in identifying the performance of your page from various aspects.
Page evaluation starts by showing the number of likes and reach of your posts to the audience, as well as viewing the different interactions your posts received.
Data like this form the starting point from which you can identify the most engaged and performing best posts.
Among the important statistics that can be used is to know and determine the time periods that achieve the most presence of the public throughout the day, and to know the peak time, which is witnessing the most activity for them so that you can work on updating the page during these hours.
11. Determine peak times or times with a large number of followers on Facebook
There is a lot and a lot of data that you can take advantage of through these insights or statistics, such as determining the most popular and interactive publications and their type, whether it is text, pictures or video, and thus you can work on building your future plans based on these results.